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Google onderschrijft zelfregulering

Chris Van Roey
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Google wordt als belangrijke digitale speler nu lid van de European Advertising Standards Alliance (EASA) en het Centrum Communicatie / JEP. Reeds geruime tijd vraagt UBA aan digitale spelers om actief te participeren in de zelfregulering van de sector. We zijn blij dat Google op deze uitnodiging is ingegaan. Het is belangrijk dat ook digitale media hun verantwoordelijkheid opnemen om deel uit te maken van dit controlemechanisme voor commerciële communicatie. 

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