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IPG Mediabrands en YouTube buigen zich over personalisatie

Media Marketing
IPG Mediabrands et YouTube .jpg

Volgens een Amerikaans onderzoek naar de pertinentie van gepersonaliseerde reclameboodschappen, dat gevoerd werd door IPG Mediabrands met YouTube, op basis van de leeftijd, plaats, aankoophistoriek, zoektermen en life events, wordt gepersonaliseerde reclame als relevant beoordeeld door 48% van de surfers. Niet-gepersonaliseerde reclame wordt als relevant beschouwd door 43% van de respondenten.

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