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Boost in verkoop van FMCG, verschuiving in kanalen en assortiment

Simone Ruseler, Knowledge Manager
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Tijdens de Expert Community Panels van 21/10 onthulden Nielsen en GfK wat hun de laatste maanden vooral was opgevallen in de sector van de Fast Moving Consumer Goods. Welke invloed had COVID-19 op de verkoop, productcategorieën en kanalen?

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