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Gepersonaliseerd adverteren met respect voor privacy

Zaki Lahbib, Expert Paid Media
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Het advertentie-ecosysteem is doorheen de jaren sterk gewijzigd. Databeheer wordt vandaag streng gereguleerd en het verkrijgen ervan is niet meer zo vanzelfsprekend. Laat het nu net die data zijn, die het mogelijk maakt om advertenties relevant te maken voor consumenten.

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bcookie LinkedIn

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li_fat_id LinkedIn

Member indirect identifier for Members for conversion tracking, retargeting, analytics

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li_gc LinkedIn

Used to store guest consent to the use of cookies for non-essential purposes

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li_sugr LinkedIn

Used to make a probabilistic match of a user's identity.

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lidc LinkedIn

To facilitate data center selection.

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