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UBA brengt online investeringen in kaart

Zaki Lahbib, Expert Paid Media
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UBA deed een onderzoek naar de online bestedingen in België. Onder een strikte non-disclosure overeenkomst werden de netto reclame-investeringen van de deelnemende adverteerders opgevraagd in offline en online media. Details met betrekking tot de investeringen werden enkel gevraagd voor het online luik. 

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