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Wat is… ‘ATT’ ?

Chris Van Roey
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ATT is een nieuwe iOS functie van Apple en staat voor App Tracking Transparancy. Deze functie verplicht mobiele apps om gebruikers toestemming te vragen om ze te volgen. Dit beperkt de targetingmogelijkheden bij iPhone en iPad. Apple is naar eigen zeggen bezorgd dat gebruikers zonder hun toestemming worden gevolgd en dat hun gegevens worden doorverkocht door advertentienetwerken.

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