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14 consumententrends door InSites

Simone Ruseler, Knowledge Manager
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2020 dwong mensen niet alleen om thuis te blijven, de manier waarop men geluk zocht en vond veranderde ook fundamenteel. InSites Consulting, het next-generation wereldwijd onderzoeksbureau, publiceerde zijn 2021 Culture + Trend Report: Happiness Reset, met 14 consumententrends die de post-2020 consument kenmerken. Het rapport werd geschreven door, onder anderen, Head of Culture + Trends Kelly McKnight en NextGen-expert Joeri Van den Bergh, en is gebaseerd op een driedelig onderzoek dat in december 2020 door InSites Consulting werd uitgevoerd.

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