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Advertentieverificatie. Waarom is het interessant?

Zaki Lahbib, Expert Paid Media
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Advertentieverificatie is een proces waarmee adverteerders kunnen controleren of hun advertenties in de juiste context, in de juiste sectie van een website en aan de juiste doelgroep worden weergegeven. Deze advertentietechnologie is belangrijk; het kan de manier veranderen waarop marketeers digitale media aankopen (vnl. display & video) en hoe impressies worden gemeten in de markt.

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