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De meest effectieve campagne ter wereld komt van een vrouw

Fred Dorsimont, Behaven Managing Director
Mary Frances Gerety.jpg

Hoewel het thema van de Internationale Vrouwendag ons dit jaar uitnodigt om de status quo in twijfel te trekken, is het de moeite er even aan te herinneren dat de meest doeltreffende campagne in de reclamegeschiedenis bedacht is door een vrouw. Mede dankzij een bijzonder doeltreffende gedragstechniek.

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