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Marketing in een wereld zonder cookies

Grégory Marchandise, UBA Domain lead Data & Technology and Content
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Een van de grootste uitdagingen voor adverteerders en merken is ongetwijfeld het naderende einde van de Cookies. Dit schudt de kaarten in de marketing strategiëen door elkaar. 

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Name Vendor Description Expiry
bcookie LinkedIn

Used by LinkedIn to track the use of embedded services.

 180 days
li_fat_id LinkedIn

Member indirect identifier for Members for conversion tracking, retargeting, analytics

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li_gc LinkedIn

Used to store guest consent to the use of cookies for non-essential purposes

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li_sugr LinkedIn

Used to make a probabilistic match of a user's identity.

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lidc LinkedIn

To facilitate data center selection.

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