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De principes van growth hacking

Sacha Waedemon, CEO, Digitag -
Clement Bourletsis, Expert Growth Hacking, Digitag
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Ook vandaag nog wordt in veel ondernemingen de lancering van een marketingcampagne of de ontwikkeling van een product of dienst voorafgegaan door een lang uitgesponnen planningsfase, waar achteraf niets noemenswaardig aan verandert. Alleen, de huidige context is te onzeker om vanuit die ingesteldheid te blijven handelen. Growth Hacking is het geknipte vehikel voor merken die groei nastreven. Hoe past Chouffe België growth hacking toe?

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