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UBA Podcast: Johan Claes (Stib/Mivb), een Employer Brand Builder

Anne-Sophie Vilain
CLAES Johan_Stib_Mivb_Landscape.jpg

Johan Claes, Employer Branding & Sourcing Manager @MIVB-STIB, deelt zijn ervaring en geeft een zeer concreet antwoord op de vragen van Références over het concept 'employer brand'. 

Wat is employer branding? Wanneer en hoe is dit concept ontstaan? Hoe zag een communicatiecampagne er destijds uit? Hoe bepaalt en beheert u het budget? Hoe meet u de resultaten? Via welke kanalen is conversie mogelijk? Hoe laat u HR en Marketing samenwerken? Waarom zou men aan employer branding doen? Hoe leidt de MIVB zijn campagnes dagelijks in goede banen? Wat staat er op het spel voor de toekomst? ...

Een interview van Alexandre Liégeois, Employer Branding Manager bij Références.

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