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Olympische eigendommen en marketing: goed om te weten

Agnès Maqua, Partner at AdaStone Partner at AdaStone
Katrien Maris - AdaStone
Tokyo olympic games-1205478149.png

Na één jaar uitstel zullen de Olympische Spelen deze zomer doorgaan in Tokyo van 23 juli tot en met 8 augustus, maar zonder buitenlandse toeschouwers. De beleving ervan zal noch voor de atleten, noch voor ons hetzelfde zijn als voordien. De regels die door adverteerders en creatieve agentschappen moeten worden gerespecteerd in het kader van hun commerciële communicatiecampagnes blijven echter ongewijzigd. Tijd dus voor een korte opfrissing.

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