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Hoe reclame en realiteit van elkaar vervreemden

Zaki Lahbib, Expert Paid Media
MarkRitsonSummary.jpg

Na een originele introductie waarbij Tom Hollander en Orlando Blooms realiteiten worden vergeleken met de reclame-industrie van vandaag op basis van een artikel in The Sunday Times (A Life in the Day), spreekt Mark Ritson tijdens de Global Marketer Week van de WFA over een reclame-industrie die de laatste jaren achteruit gaat.

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