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De transitie van de digitale marketing naar inhouse

Anne-Sophie Vilain
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De technologische ontwikkelingen binnen het marketingvakgebied volgen zich met rap tempo op. Robotisering en Artificial intelligence zijn keywords van het afgelopen jaar en betekenen eigenlijk dat er steeds minder menselijke factoren van invloed zijn op de marketing activiteiten. Dat betekent ook dat als u de kennis niet waarborgt binnen de eigen organisatie u uiteindelijk volledig afhankelijk wordt van externe partijen.

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