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GARM: eerste rapport over content op globale digitale platvormen

Luc Suykens CEO UBA
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Geen enkel merk wil geassocieerd worden met haatdragende taal, extreem geweld of pedofilie. Dit is niet evident wanneer men adverteert op een wereldwijd digitaal platform zoals Facebook, YouTube of Twitter.Tijdens het Cannes festival in 2019, werd door de World Federation of Advertisers (WFA) het initiatief genomen om op deze platformen een verantwoorde media-omgeving te creëren.

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