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Wat is ZMOT?

Gerd De Kee, Expert Strategy & Branding
ZMOT_ZeroMomentOfTruth.jpg

De term ZMOT werd bedacht door Google en staat voor het Zero Moment Of Truth. De term bestaat dus al enkele jaren maar is meer dan ooit relevant. ZMOT duidt immers een cruciale verandering aan in het digitale koopgedrag.

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