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Leveranciers van maaltijdboxen beleven gouden tijden

Simone Ruseler, Knowledge Manager
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Onder impuls van de coronacrisis kent de Belgische markt van maaltijdboxen in 2020 een stevige groei. Het aandeel van maaltijdboxen in het totale gemiddelde gezinsbudget is meer dan verdubbeld ten opzichte van 2019. Dit laat zich voor het grootste deel verklaren door een verdubbeling van het aantal gebruikers. Die gebruikers situeren zich meer dan gemiddeld bij de 30- tot 44-jarigen. Al verschilt de gemiddelde leeftijd van de gebruikers ook naargelang het merk.

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