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Wat zijn First-Party Data?

Grégory Marchandise, UBA Domain lead Data & Technology and Content
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First-Party Data zijn gegevens die u rechtstreeks van uw publiek verzamelt.

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Identification of the device on which the user used two-factor authentication

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Stores the user preference regarding the display of a banner.

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Stores the name of the campaign that directed the visitor to your site.

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bcookie LinkedIn

Used by LinkedIn to track the use of embedded services.

 180 days
li_fat_id LinkedIn

Member indirect identifier for Members for conversion tracking, retargeting, analytics

 1 month
li_gc LinkedIn

Used to store guest consent to the use of cookies for non-essential purposes

 6 months
li_sugr LinkedIn

Used to make a probabilistic match of a user's identity.

 90 days
lidc LinkedIn

To facilitate data center selection.

 1 day
pbVisitorID UBA

Identification of returning visitors

 1 year

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