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Wat zijn Second-Party Data?

Grégory Marchandise, UBA Domain lead Data & Technology and Content
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Second-Party Data zijn in wezen de First-Party Data van andere bedrijven, die zij rechtstreeks bij hun publiek verzamelen. Ze kunnen u meer vertellen over hun activiteit op websites, apps en social media, hun in-store aankopen, hun antwoorden op vragenlijsten enz.

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