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Wat zijn de juiste pijlers van geloofwaardigheid voor duurzame communicatie?

UBA Team
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De duurzaamheidstransitie biedt voor de bedrijfswereld zowel opportuniteiten als risico’s. Een voorbeeld van een opportuniteit is de groei in de globale markt van de duurzame CPG producten. In 2020 was de groei ervan, ondanks de pandemie en het prijsverschil, zeven keer groter dan die van de conventionele producten.
De risico’s hebben zowel een fysieke als een reputationele component. 

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