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Optimale mediakeuzes maakten van Belhaize synoniem voor lokaal kopen

Zaki Lahbib, Expert Paid Media
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Quartier Papier was op 21 oktober het decor voor de UBA Belgian Media Date. Een razendsnel evoluerend medialandschap, het maken van de juiste mediakeuzes, en de impact van de communicatiekanalen op ROI werden er uiteengezet door enkele topsprekers.

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