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Media gap #3 : Telenet pakt inhousing op hybride wijze aan

Zaki Lahbib, Expert Paid Media
inhousing-mediagrap

Als één van de grootste adverteerders op de Belgische markt, kan Telenet rekenen op een intern marketingteam. Het optimaal beheren van de marketing investeringen staat bijgevolg steeds helemaal bovenaan de agenda.

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