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UBA en UMA brengen het digitale medialandschap in België in kaart

Zaki Lahbib, Expert Paid Media
Medialandschap Belgie

Tot op heden hebben adverteerders toegang tot bruto media-investeringen in traditionele media (offline) via Nielsen. Nu slaan UBA en UMA de handen in elkaar om ook de netto investeringen te meten in het Belgische digitale medialandschap op exhaustieve wijze.

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