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Wat is data clean room?

Grégory Marchandise, UBA Domain lead Data & Technology and Content
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In een data clean room kunnen organisaties klantengegevens van verschillende platformen zoals Google, Facebook en Amazon aggregeren en aanvullen met first-party data van adverteerders om ze te analyseren en inzichten te verschaffen, in de wetenschap dat alleen bevoegden er toegang toe hebben.

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