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UBA Podcast: Frédéric Martins, ING, een Game Changer

Grégory Marchandise, UBA Domain lead Data & Technology and Content
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Frédéric Martins is Head of Media bij ING België. In deze podcast vertelt hij over de kracht en de uitdagingen van digital in de banksector. Frédéric vertelt hoe ING zijn rol als Game Changer waarmaakt door het aanbieden van nieuwe diensten en een geoptimaliseerde gebruikerservaring aan de twee miljoen digitale gebruikers. Hij spreekt ook over zijn engagement binnen ING global om het digitale niveau van de groep te verhogen en over de uitdaging van digitale media in het licht van het einde van de 3rd party cookies.

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