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UBA Podcast: Zehra Sayin, Special Olympics, een Game Changer

Grégory Marchandise, UBA Domain lead Data & Technology and Content
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Zehra Sayin is Chief Marketing Officer van Special Olympics. Haar dynamiek is feilloos in het aanmoedigen van atleten met een verstandelijke beperking en haar organisatie die sport promoot als een vector van sociale inclusie. In deze aflevering heeft ze het over hoe ze haar sponsors activeert voor het goede doel, de digitale kansen en de moeilijkheden bij het vinden van mediapartners.

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