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Diversiteit & Inclusie: een selectiecriterium voor een communicatiebureau

Martine Ballegeer, Partner PitchPoint and UBA Academy speaker
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De maatschappelijke discussie over discriminatie rond o.a. gender, huidskleur, leeftijd, religie en invaliditeit is al jaren aan de gang. In de reclamewereld zien we vandaag een echte wereldwijde doorbraak op dat vlak. Diversiteit en inclusie is meer dan ooit belangrijk in communicatiecampagnes. En uiteraard wordt dit ook gereflecteerd in de eigen bedrijfscultuur en organisatie van merken en communicatiebureaus.

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