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Vlaamse mediasector bundelt krachten voor nieuw crossmediaal meetsysteem

Zaki Lahbib, Expert Paid Media
PPBenjaminDalle.jpg

De Vlaamse Regering investeert samen met de mediabedrijven in een nieuw crossmediaal meetsysteem dat beter zicht moet geven op het mediagebruik in Vlaanderen. Het nieuwe systeem zal bij dezelfde mediagebruiker de consumptie van audio, video, sites en socials meten op alle schermen. “Dit project is een echte gamechanger voor de Vlaamse mediagroepen", aldus Vlaams minister van media Benjamin Dalle.

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