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Wat is een "unique user"?

Grégory Marchandise, UBA Domain lead Data & Technology and Content
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In digitale marketing is een "unieke gebruiker" of "unieke bezoeker" een individu dat een website gedurende een bepaalde periode heeft bezocht.

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_cfuvid Cloudflare

The _cfuvid cookie is used to allow the Cloudflare WAF to distinguish individual users who share the same IP address.

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has_logged_in Vimeo - 10 weeks
is_logged_in Vimeo - 10 weeks
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pbSurvey* UBA

Keeps track of whether or not a non-logged-in visitor has completed a survey

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pbTrackId* UBA

Identification of logged in users

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Stores preferences for player controls (i.e. volume, stream quality, captions).

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ppms_privacy_* Piwik PRO

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probase_notice UBA

Shows functional notifications to the visitor

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rememberDevice2FA* UBA

Identification of the device on which the user used two-factor authentication

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survey-trainingIds UBA

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visitedcampaignBanner-* UBA

Stores the user preference regarding the display of a banner.

 1 week

Analytical cookies 7 cookies

We use analytical cookies in order to collect information about how visitors use our website, for the purpose of improving its content, better adapting it to the wishes of visitors and increasing its user-friendliness.
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_pk_id* Piwik PRO

Used to store a few details about the user such as the unique visitor ID

 13 months
_pk_ses* Piwik PRO

Short lived cookies used to temporarily store data for the visit

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stg_externalReferrer Piwik PRO

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stg_last_interaction Piwik PRO

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stg_returning_visitor Piwik PRO

Determines if the visitor has already been to your website — they are returning visitors.

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stg_traffic_source_priority Piwik PRO

Stores the type of traffic source that explains how the visitor reached your website.

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stg_utm_campaign Piwik PRO

Stores the name of the campaign that directed the visitor to your site.

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Marketing cookies 6 cookies

These cookies are installed for marketing purposes and are used in order to follow your surfing behaviour after you visited our website and/or to show you personalised ads. They can be installed on our website by us or by third parties. You decide for yourself whether or not to consent to the installation of such marketing cookies.
Name Vendor Description Expiry
bcookie LinkedIn

Used by LinkedIn to track the use of embedded services.

 180 days
li_fat_id LinkedIn

Member indirect identifier for Members for conversion tracking, retargeting, analytics

 1 month
li_gc LinkedIn

Used to store guest consent to the use of cookies for non-essential purposes

 6 months
li_sugr LinkedIn

Used to make a probabilistic match of a user's identity.

 90 days
lidc LinkedIn

To facilitate data center selection.

 1 day
pbVisitorID UBA

Identification of returning visitors

 1 year

External cookies 8 cookies

Some cookies are installed, with UBA´s consent, by third parties for the purpose of drawing your attention to certain products and services or to give you direct access to social media. For the cookies that are installed by these external parties, the information they collect with them and the purpose for which this information is used, we refer to the privacy statements of these parties on their own websites. These statements can be modified regularly, something over which UBA has absolutely no control.
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ARRAffinitySameSite Microsoft

When using Microsoft Azure as a hosting platform and enabling load balancing, this cookie ensures that requests from one visitor's browsing session are always handled by the same server in the cluster.

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VstsSession Microsoft

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WFESessionId Microsoft

This cookie is necessary to enable a Power BI session, a Microsoft tool that helps visualize data.

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ai_session Microsoft

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ai_user Microsoft

This is a unique user identifier cookie enabling counting of the number of users accessing the application over time.

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 180 days
sp_t Spotify

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