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Algemene inflatie treft nu ook Belgische media

Zaki Lahbib, Expert Paid Media
Inflatie _ Media

In de voorbije maanden kregen we te maken met een algemeen sterk stijgende inflatie. Consumptieprijzen zijn door het dak gegaan en mediaprijzen zijn hierbij niet gespaard gebleven. Eind vorig jaar kregen we een inzage in de voorspellingen die gemaakt werden door WFA, dankzij de input van talrijke media- en adviesbureaus. In een sterk gewijzigde economische context, werden deze voorspellingen nu herzien.

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