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Beter eten en beter leven dankzij data

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Kan data de relatie tussen consument en merk versterken? Zeker, maar alleen als die data maar op de juiste manier wordt gebruikt. Voor Delhaize is data veel meer dan een handig middel om promoties kenbaar te maken. ‘De prijs blijft een grote factor voor elke handelaar, maar hiermee alleen kom je er niet’, bevestigt Aude Mayence,
VP marketing & digital bij Delhaize. ‘Je hebt ook sterke merkwaarden nodig waarin de klant zich herkent. Dankzij slim datagebruik kunnen we klanten tips geven om (nog) beter te eten.’

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