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Wat is purpose washing?

Kristel Vanderlinden - FutureKind
Screenshot 2022-06-07 at 13.18.00.png

We spreken van 'purpose washing' -naar analogie met 'greenwashing'- wanneer een organisatie enerzijds claimt te werken vanuit een purpose-gedreven denk- en werkwijze, en anderzijds dit niet daadwerkelijk doorheen heel de bedrijfsvoering uitdraagt.

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