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Bent u nog op dezelfde golflengte als uw consument?

Zaki Lahbib, Expert Paid Media
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Enkele jaren geleden kreeg de marketingindustrie ontnuchterend nieuws. Uit een onderzoek dat destijds in opdracht van Thinkbox werd uitgevoerd, bleek dat er een aanzienlijke afstand is tussen de marketeers in onze sector en degenen met wie zij communiceren.

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