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Een addressable audience, the next step in journalistieke content marketing

Bart Lombaerts, Head of Content @ Spyke
Chris Van Gils, Content Architect ContentMoon
Adressable audience

Boven het maaiveld uitsteken wordt steeds uitdagender in contentmarketing. Een journalistieke aanpak kan hierbij helpen, meer bepaald om een addressable audience uit te bouwen. De ideale manier om niet steeds opnieuw je ‘publiek’ te moeten kopen via paid media? Chris Van Gils (ContentMoon) en Bart Lombaerts (SPYKE) hadden het erover tijdens een UBA-opleiding over content marketing en journalistiek.

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