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De win-win-win van duurzame consumptie

Fred Dorsimont, Behaven Managing Director
Duurzame consumptie

Een vraag die mij vaak wordt gesteld, is: moet ik als merk mijn eigen duurzaamheidsinspanningen communiceren of moet ik consumenten aanmoedigen dat te doen? Mijn antwoord is altijd hetzelfde: het liefst allebei. Communiceer over tastbare en zinvolle vooruitgang, niet alleen over beloften of anekdotische activiteiten met betrekking tot uw milieuvoetafdruk. Zo toont u het goede voorbeeld.

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