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De complexiteit van digitale media: tips voor uw mediacontract

Zaki Lahbib, Expert Paid Media
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4 op 10 adverteerders, ondervraagd door WFA & Ebiquity, geven aan geen weet te hebben of hun advertenties worden geplaatst in omgevingen die rekening houden met merkveiligheid (brand safety), advertentiefraude (ad fraud) en zichtbaarheid (viewability). Dat is zorgwekkend.

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