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Resultaten UBA-bevraging : in welke staat verkeert de Belgische mediasector?

Zaki Lahbib, Expert Paid Media
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Het zijn uitdagende tijden voor onze sector. Omwille van de bijzondere economische omstandigheden waarin wij vandaag verkeren, heeft UBA eind september een korte bevraging uitgevoerd bij eigen leden rond de staat van media in België: wat zijn de budgetverwachtingen volgend jaar? Hoe is de waarde van media geëvolueerd?  Wat is het standpunt t.o.v. de fusies en marktconcentraties die in het voorbije anderhalf jaar plaatsvonden?

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