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Vertrouwen en lange termijn voor meer creativiteit: de Lidl case

Anne-Laure de Hults Manager Strategy & Sustainability - UBA
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Dat creativiteit een belangrijke rol speelt in campagnes, werd al aangetoond in de onlangs gepubliceerde enquête van de WFA. Na het belang van zinvolle campagnes werd de rol van een lange-termijnrelatie tussen merken en bureaus bij het stimuleren van creativiteit besproken. 

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