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Google Analytics in het licht van de GDPR en een wereld zonder third-party cookies

Grégory Marchandise, UBA Domain lead Data & Technology and Content
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Begin 2022 verklaarden de autoriteiten van verschillende Europese landen dat het gebruik van Google Analytics niet in overeenstemming is met de Algemene Verordening Gegevensbescherming, en dan met name het feit dat Google Analytics persoonsgegevens doorspeelt naar de Verenigde Staten. Waarom is het belangrijk dat Google Analytics en alternatieve platformen zich houden aan de regels van de GDPR?

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