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De zoektocht naar het gepaste digitale ecosysteem voor datastrategie

Sylvie Vandevelde, Itsme
Vincent Dumon, Colruyt Group Business Data Owner (COLRUYT)
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Data gebruiken om campagnes te runnen, we kunnen dit vandaag allerminst een akkefietje noemen. Niet alleen legt de regelgeving, gelukkig maar, bepaalde praktijken aan banden, ook surfers maken het ons niet bepaald gemakkelijk. 

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