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Media Trust Guide geeft adverteerders meer inzicht in Digital Ad Trust

Zaki Lahbib, Expert Paid Media
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Sinds 2019 is Digital Ad Trust (DAT) als label voor betrouwbare, Belgische websites beschikbaar. Nu gaan initiatiefnemers UBA en WE MEDIA nog een stapje verder. Een Media Trust Guide gaat dieper in op de criteria en biedt adverteerders die nood hebben aan een vertrouwde digitale marktstandaard een stappenplan om de kwaliteit van hun digitale advertenties te verzekeren.

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