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Geloofwaardigheid als motor voor een succesvolle duurzame campagne

Wim Vermeulen, Bubka Director of Strategy & Sustainability
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Tweehonderd reclamecampagnes over duurzaamheid. Zoveel werden er tot nu toe getest. Mooi verdeeld over TV, online video en radio. Ze komen van grote en kleine merken uit tien verschillende sectoren. Minder dan één op tien is geloofwaardig (9,7%). Het resultaat toont veel ruimte voor verbetering.

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