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Kan marketing de wereld redden? Thomas Kolster legt uit

Philippe WARZEE – Editorial Director PUB, Wim DE MONT, Journalist & Editor in Chief PUB
Thomas Kolster

Op 19 oktober staat Thomas Kolster, Mr Goodvertising en marketingactivist, op het podium van het Orbit by PUB XP* evenement. Sinds 2018 wil Orbit by PUB XP de markt verenigen rond essentiële en vooral duurzame waarden. Het onderwerp van dit jaar? Consumentengedrag. Willen uw klanten duurzame en lokale producten? Wat houdt een duurzame consument bezig? Hoe is het consumptiegedrag veranderd? En vooral: hoe (niet) communiceren over duurzaamheid? Oftewel: Consumer behaviour in a green economy.
Hieronder alvast een voorproefje waarover Thomas Kolster het op 19 oktober zal hebben.

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