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Waarom Marketing Mix Modeling steeds belangrijker wordt in het marketinglandschap

Tim Van Doorslaer, Head of Research, DPG Media Advertising Head of Research, DPG Media Advertising
Marketing Mix Modelling

Marketing Mix Modelling (MMM) is een methode om de impact na te gaan van alle factoren die uw salesresultaten kunnen beïnvloeden. MMM kijkt niet alleen naar marketinguitgaven of media inzet, maar ook naar andere variabelen zoals externe economische invloeden en veranderende marktomstandigheden. Het resultaat is een dieper inzicht in de effectiviteit van uw marketingstrategieën en de ROI van uw marketinginvesteringen.

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