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Europa beveelt harde aanpak van Meta's behavioral advertising

Zaki Lahbib, Expert Paid Media
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De European Data Protection Board (EDPB) heeft de Irish Data Protection Authority (IDPC) de opdracht gegeven om behavioral advertising op basis van 'legitiem belang' en 'contract' op Facebook en Instagram te verbieden. Een belangrijke klap voor het inkomstenmodel van Meta.

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