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Hoort België binnenkort terug bij de wereldtop op vlak van mediameting?

Zaki Lahbib, Expert Paid Media
CIM

Nu het Vlaamse Crossmediale Consortium (XMC) groen licht kreeg van de Europese Commissie voor de uitrol van een crossmediaal meetsysteem, komt het project met grote stappen dichterbij. Adverteerders zullen hun bereik-en frequentiecijfers niet-gedupliceerd kunnen meten over alle media heen, zowel online als offline. UBA ondersteunt het Centrum voor Informatie over de Media (CIM), dat  hierbij een centrale en cruciale rol zal spelen.

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