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Digital Benchmark 2023: lokale online video wint aandeel in groeiende markt

Luc Eeckhout, Manager Media & Agencies
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Het rapport Digital Benchmark 2023, het resultaat van een samenwerking tussen UMA (United Media Agencies) en UBA (United Brands Association), brengt de netto mediabestedingen in België in kaart. Hoewel niemand verrast zal zijn door de groei van digitale media, is de sterke groei van video, vooral in de lokale media, opmerkelijk.

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