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CIM ONE: better measurement in five steps

Luc Eeckhout, Expert Media - UBA & Vincent Joye, Communication Manager - CIM
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By 2026, CIM will evolve from separate media studies to a single, central cross-media study: CIM ONE. The goal is to offer a holistic and integrated understanding of media consumption. "To achieve this, CIM follows the philosophy of the ‘Northstar’ project by the World Federation of Advertisers (WFA), in which it actively participates through UBA." 

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