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WFA kondigt het einde van GARM aan

Luc Eeckhout, Manager Media & Agencies
Newsletter_20240819_Garm_picture.png

De beslissing kwam kort nadat Elon Musk's X (voorheen Twitter) een antitrustzaak had aangespannen tegen GARM, waarbij het beschuldigd werd van het oneerlijk onder druk zetten van adverteerders om het platform te boycotten. Dit roept veel zorgen op in de industrie, omdat men vreest dat zonder GARM er minder waarborgen kunnen zijn om te voorkomen dat advertenties naast schadelijke inhoud verschijnen, wat zou kunnen leiden tot reputatierisico's voor merken.

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